Care Guide

Velvet is defined by its rich texture, depth of color, and unmistakable softness. Its luxurious surface is created to catch and reflect light beautifully, making velvet garments stand out with elegance and dimension. Because this beauty comes from a delicate pile structure, proper care is essential to protect velvet’s texture, sheen, and longevity. 01｜Understanding Velvet Velvet is a pile fabric characterized by short, dense fibers (the “pile”) standing upright on the fabric surface. This structure gives velvet its plush feel and distinctive visual depth but also makes it sensitive to pressure, friction, moisture, and heat. Velvet can be made from different fibers, including: Silk velvet – extremely soft and delicate Cotton velvet – breathable with a matte finish Polyester or synthetic velvet – more durable and easier to care for Blended velvet – balances softness and strength Key material characteristics: Raised pile surface that can be crushed or flattened Directional nap, affecting color and shine Low resistance to pressure and abrasion Sensitive to heat, water saturation, and friction Care methods should always consider both the fiber content and the pile structure. 02｜5 Essential Steps Before Washing Check the care label carefullyFiber type determines whether washing is safe. Turn the garment inside outHelps protect the pile from friction. Shake gently to remove dust or debrisPrevents particles from embedding into the pile. Close all fasteningsAvoids snagging or crushing the surface. Use a mesh laundry bag (if washing is allowed)Reduces pressure and abrasion during cleaning. 03｜Choosing the Right Water Temperature Cold water onlyPreserves pile structure and prevents distortion. Avoid: Warm or hot water Sudden temperature changes Heat can permanently flatten velvet’s pile and alter texture. 04｜Detergent Selection Use a mild, liquid detergent formulated for delicate fabrics. Avoid: Bleach Fabric softeners Strong enzymes or alkaline detergents Harsh chemicals can damage both fibers and pile structure. 05｜Machine Wash vs. Hand Wash Hand Wash (Preferred for Most Velvet Garments) Cold water Minimal agitation Do not rub, scrub, or soak for long periods Machine Wash (Only If Care Label Allows) Delicate cycle Cold water Low spin speed Always use a mesh laundry bag Remove immediately after washing to prevent pile marks. 06｜Spinning, Wringing & Moisture Removal Never wring velvet garments Avoid heavy spinning Gently press excess water with a towel Twisting or pressure can permanently crush the pile. 07｜Drying: Preserving Texture & Depth Air dry only Lay flat on a clean towel or hang carefully Keep away from direct heat and sunlight Avoid: Tumble dryers Hanging while heavily wet (can stretch fabric) Once dry, gently brush or shake to restore pile direction. 08｜Ironing & Reshaping Do not iron velvet directly Use steam only, from a distance Steam on the reverse side when possible Allow fabric to cool fully before handling A velvet board or thick towel can help protect the pile during steaming. 09｜Velvet Garment Storage Guide Store clean and completely dry Hang on wide, padded hangers Leave space between garments to prevent crushing Avoid: Folding whenever possible Tight garment bags Pressure from other clothing For long-term storage, use breathable garment covers. YESFASHION Care Note Velvet rewards gentle care. Cold water, minimal handling, and careful drying help preserve its plush texture and rich appearance—so every piece continues to feel as luxurious as it looks.