Privacy Policy

This Privacy Policy explains how YESFASHION (“YESFASHION,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit or use our website at yesfashion.com (the “Site”), make a purchase, interact with our content, or otherwise communicate with us (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” refer to any individual who accesses or uses the Services, including customers, website visitors, and others whose personal information we collect in accordance with this Policy.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree, please do not access or use our Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technologies, legal requirements, or for other operational, legal, or regulatory reasons. When we do, we will post the updated Privacy Policy on the Site, revise the “Last Updated” date above, and take any additional steps required by applicable law.

How We Collect and Use Personal Information

To provide and improve our Services, we collect personal information from a variety of sources. The types of information we collect and how we use it depend on how you interact with us.

In addition to the specific purposes outlined below, we may use your personal information to:

• Communicate with you

• Provide, operate, and improve the Services

• Comply with legal and regulatory obligations

• Enforce our terms and policies

• Protect the security and integrity of our Services, users, and business

Personal Information We Collect

“Personal information” means information that identifies, relates to, describes, or can reasonably be associated with you. The categories of personal information we collect include the following:

Information You Provide Directly to Us

When you use our Services, you may voluntarily provide personal information, including:

• Contact Information: such as your name, mailing address, email address, and phone number

• Order and Transaction Information: including billing and shipping addresses, order details, payment confirmation, and contact details

• Account Information: such as username, password, and account security details

• Shopping Activity: including products viewed, added to cart, or saved to a wishlist

• Customer Support Communications: including information you provide when contacting us via email, chat, or other support channels

Certain features of the Services may require you to provide specific information. You may choose not to provide this information, but doing so may limit your ability to use certain features or complete transactions.

Information Collected Automatically (Cookies and Usage Data)

We automatically collect certain information about your interaction with the Services (“Usage Data”) through cookies and similar tracking technologies (“Cookies”).

This information may include:

• Device type and identifiers

• Browser type and settings

• IP address

• Network and connection information

• Pages viewed, links clicked, and other activity on the Site

We use this information to operate, analyze, improve, and personalize our Services.

Information We Receive from Third Parties

We may also receive personal information about you from third parties, including:

• Service Providers that support our Site and operations (such as Shopify)

• Payment Processors that collect payment and billing information to process transactions securely

• Marketing and Analytics Partners that help us measure performance and deliver relevant advertising

When you interact with our emails, advertisements, or third-party integrations, we or our partners may collect information through technologies such as pixels, SDKs, web beacons, and cookies.

Any information we receive from third parties is handled in accordance with this Privacy Policy. We are not responsible for the privacy practices or accuracy of information provided by third parties.

How We Use Your Personal Information

We use your personal information for the following purposes:

Providing Products and Services

To fulfill our contract with you, including processing payments, fulfilling orders, managing accounts, arranging shipping, handling returns and exchanges, and enabling customer reviews.

Marketing and Advertising

To send promotional communications, display relevant advertisements, and personalize content on our Site and other platforms. You may opt out of marketing communications at any time.

Security and Fraud Prevention

To detect, investigate, and prevent fraudulent, unauthorized, or illegal activity. You are responsible for maintaining the confidentiality of your account credentials.

Customer Support and Communications

To respond to inquiries, provide support, and improve our Services in our legitimate business interests.

Cookies and Tracking Technologies

We use Cookies to operate and enhance our Site, remember your preferences, analyze usage, and support advertising and marketing efforts.

You can control Cookies through your browser settings. Please note that disabling Cookies may affect the functionality and availability of certain features of the Services. Blocking Cookies may not completely prevent data sharing with advertising partners.

How We Disclose Personal Information

We may disclose personal information for legitimate business purposes, including:

• To vendors and service providers performing services on our behalf (e.g., payment processing, shipping, analytics, customer support)

• To marketing and business partners, including Shopify, for advertising and personalization

• When you direct or consent to the disclosure (e.g., shipping providers or social media integrations)

• To affiliates within our corporate group

• In connection with business transactions (e.g., mergers, acquisitions, bankruptcy)

• To comply with legal obligations, enforce policies, or protect rights and safety

Categories of Information Disclosed (Past 12 Months)

We do not use or disclose sensitive personal information to infer personal characteristics.

User-Generated Content

If you submit reviews or other content to public areas of the Services, that information will be publicly accessible. We cannot control how others use or share information you choose to make public and are not responsible for its use or misuse.

Third-Party Websites and Links

Our Site may contain links to third-party websites or platforms. We are not responsible for their privacy practices, content, or security. Please review their privacy policies before providing personal information.

Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us to request deletion.

Data Security and Retention

We use reasonable administrative, technical, and physical safeguards to protect personal information, but no system is completely secure.

We retain personal information only as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements.

Your Privacy Rights and Choices

Depending on your location, you may have the right to:

• Access or know what personal information we collect

• Request deletion or correction of your personal information

• Request a copy of your data (data portability)

• Opt out of the sale, sharing, or targeted advertising

• Limit the use of sensitive personal information

• Restrict or object to certain processing

• Withdraw consent where applicable

• Appeal decisions related to your rights request

We will not discriminate against you for exercising your rights. We may verify your identity before processing requests.

You may designate an authorized agent to act on your behalf, subject to verification requirements.

Managing Communications

You may opt out of promotional emails at any time using the unsubscribe link provided. Transactional or account-related communications may still be sent.

Complaints

If you have concerns about our privacy practices, please contact us using the information below. Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.

International Data Transfers

We may transfer, store, and process your personal information outside your country of residence, including in the United States.

For transfers from Europe, we rely on approved transfer mechanisms such as Standard Contractual Clauses or equivalent legal safeguards unless the destination country is deemed to provide adequate protection.

Contact Us

If you have any questions or requests regarding this Privacy Policy or your personal information, please contact us at:

Email: support@yesfashion.com