Velvet is defined by its rich texture, depth of color, and unmistakable softness. Its luxurious surface is created to catch and reflect light beautifully, making velvet garments stand out with elegance and dimension. Because this beauty comes from a delicate pile structure, proper care is essential to protect velvet’s texture, sheen, and longevity.

01｜Understanding Velvet

Velvet is a pile fabric characterized by short, dense fibers (the “pile”) standing upright on the fabric surface. This structure gives velvet its plush feel and distinctive visual depth but also makes it sensitive to pressure, friction, moisture, and heat.

Velvet can be made from different fibers, including:

• Silk velvet – extremely soft and delicate

• Cotton velvet – breathable with a matte finish

• Polyester or synthetic velvet – more durable and easier to care for

• Blended velvet – balances softness and strength

Key material characteristics:

• Raised pile surface that can be crushed or flattened

• Directional nap, affecting color and shine

• Low resistance to pressure and abrasion

• Sensitive to heat, water saturation, and friction

Care methods should always consider both the fiber content and the pile structure.

02｜5 Essential Steps Before Washing

1. Check the care label carefully
   Fiber type determines whether washing is safe.

2. Turn the garment inside out
   Helps protect the pile from friction.

3. Shake gently to remove dust or debris
   Prevents particles from embedding into the pile.

4. Close all fastenings
   Avoids snagging or crushing the surface.

5. Use a mesh laundry bag (if washing is allowed)
   Reduces pressure and abrasion during cleaning.

03｜Choosing the Right Water Temperature

• Cold water only
  Preserves pile structure and prevents distortion.

Avoid:

• Warm or hot water

• Sudden temperature changes

Heat can permanently flatten velvet’s pile and alter texture.

04｜Detergent Selection

Use a mild, liquid detergent formulated for delicate fabrics.

Avoid:

• Bleach

• Fabric softeners

• Strong enzymes or alkaline detergents

Harsh chemicals can damage both fibers and pile structure.

05｜Machine Wash vs. Hand Wash

Hand Wash (Preferred for Most Velvet Garments)

• Cold water

• Minimal agitation

• Do not rub, scrub, or soak for long periods

Machine Wash (Only If Care Label Allows)

• Delicate cycle

• Cold water

• Low spin speed

• Always use a mesh laundry bag

Remove immediately after washing to prevent pile marks.

06｜Spinning, Wringing & Moisture Removal

• Never wring velvet garments

• Avoid heavy spinning

• Gently press excess water with a towel

Twisting or pressure can permanently crush the pile.

07｜Drying: Preserving Texture & Depth

• Air dry only

• Lay flat on a clean towel or hang carefully

• Keep away from direct heat and sunlight

Avoid:

• Tumble dryers

• Hanging while heavily wet (can stretch fabric)

Once dry, gently brush or shake to restore pile direction.

08｜Ironing & Reshaping

• Do not iron velvet directly

• Use steam only, from a distance

• Steam on the reverse side when possible

• Allow fabric to cool fully before handling

A velvet board or thick towel can help protect the pile during steaming.

09｜Velvet Garment Storage Guide

• Store clean and completely dry

• Hang on wide, padded hangers

• Leave space between garments to prevent crushing

Avoid:

• Folding whenever possible

• Tight garment bags

• Pressure from other clothing

For long-term storage, use breathable garment covers.

YESFASHION Care Note

Velvet rewards gentle care. Cold water, minimal handling, and careful drying help preserve its plush texture and rich appearance—so every piece continues to feel as luxurious as it looks.